The Smiths and the Rubicon Trail (TBT)

Did you know that every Jeep sold must pass tests on the Rubicon Trail to earn an official trail rating? The Rubicon Trail is a favorite amongst off-roaders, including Mark and Jill Smith. In 1953, Mark founded Jeep Jamboree USA, through which Jeep owners can go on off-road adventures together. His daughter Jill has since become President and CEO. In the below video from a few years ago, Mark and Jill talk about what the Rubicon Trail means to them.

At Ferrario Chrysler-Dodge-Jeep, located at 2463 Corning Rd in Elmira, we'd love to be part of your next adventure. Come check out our great selection of new Jeep models and see if you don't feel inspired to hit the trails yourself.

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